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PR Practice #2: The Internal Collaboration Generator Chart of Responsibilities

In my book, Social Media and Public Relations: Eight New Practices for the PR Professional, PR Practice #2 is the Internal Collaboration Generator.  This practice focuses on the communications...

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PR Practice #3: PR Tech Tester Chart of Responsibilities

Social Media and Public Relations: Eight New Practices for the PR Professional, will be available on May 4th!  As a part of the book’s launch, I thought it would a good idea to share some of the...

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PR Practice #4: COMMS Organizer Chart of Responsibilities

It’s official … Social Media and Public Relations: Eight New Practices for the PR Professional is here!  My book is available (a littler earlier than I expected) in a print (paperback version) and all...

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PR Practice #5: Pre-Crisis Doctor Chart of Responsibilities

One of my favorite new practices, which is outlined in my book, Social Media and Public Relations: Eight New Practices for the PR Professional, is PR Practice #5: The Pre-Crisis Doctor. To continue...

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PR Practice #6: The Relationship Analyzer Chart of Responsibilities

I’m reading an advance copy of the book, “Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World” by Fraser Seitel and John Doorley. Early in the book, the authors state,...

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PR Practice #7: Reputation Task Force Member Chart of Responsibilities

The day you started in communications was the day you became a member of the ethics committee and you joined the brand police force.  In public relations, it’s your job to uphold the integrity of the...

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PR Practice #8: The Master of the Metrics Chart of Responsibilities

Today’s blog post is the last in the “edited” or “cut” chart series.  In my book, Social Media and Public Relations: Eight New Practices for the PR Professional, PR Practice #8, the Master of the...

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8 PR Practices Website Launches to Help Visualize PR Hybrid Approach

8pr practice I’ve been practicing the PR Hybrid approach for the last 10 years. My book, Social Media and Public Relations: Eight New Practices for the PR Professional was my first attempt at...

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Guest Post: PR in the U.S. is as Heterogeneous as Europe

A Guest Post By Richard Fogg, Managing Director of CCgroup. As someone who’s seen Deirdre on stage in London, I know that her appeal and reach is truly international. So I know that I’m speaking to...

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PR Practice #2: The Internal Collaboration Generator Chart of Responsibilities

In my book, Social Media and Public Relations: Eight New Practices for the PR Professional, PR Practice #2 is the Internal Collaboration Generator.  This practice focuses on the communications...

View Article

Image may be NSFW.
Clik here to view.

PR Practice #3: PR Tech Tester Chart of Responsibilities

Social Media and Public Relations: Eight New Practices for the PR Professional, will be available on May 4th!  As a part of the book’s launch, I thought it would a good idea to share some of the...

View Article

Image may be NSFW.
Clik here to view.

PR Practice #4: COMMS Organizer Chart of Responsibilities

It’s official … Social Media and Public Relations: Eight New Practices for the PR Professional is here!  My book is available (a littler earlier than I expected) in a print (paperback version) and all...

View Article

Image may be NSFW.
Clik here to view.

PR Practice #5: Pre-Crisis Doctor Chart of Responsibilities

One of my favorite new practices, which is outlined in my book, Social Media and Public Relations: Eight New Practices for the PR Professional, is PR Practice #5: The Pre-Crisis Doctor. To continue...

View Article


Image may be NSFW.
Clik here to view.

PR Practice #6: The Relationship Analyzer Chart of Responsibilities

I’m reading an advance copy of the book, “Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World” by Fraser Seitel and John Doorley. Early in the book, the authors state,...

View Article

Image may be NSFW.
Clik here to view.

PR Practice #7: Reputation Task Force Member Chart of Responsibilities

The day you started in communications was the day you became a member of the ethics committee and you joined the brand police force.  In public relations, it’s your job to uphold the integrity of the...

View Article


Image may be NSFW.
Clik here to view.

PR Practice #8: The Master of the Metrics Chart of Responsibilities

Today’s blog post is the last in the “edited” or “cut” chart series.  In my book, Social Media and Public Relations: Eight New Practices for the PR Professional, PR Practice #8, the Master of the...

View Article

Image may be NSFW.
Clik here to view.

8 PR Practices Website Launches to Help Visualize PR Hybrid Approach

8pr practice I’ve been practicing the PR Hybrid approach for the last 10 years. My book, Social Media and Public Relations: Eight New Practices for the PR Professional was my first attempt at...

View Article


Image may be NSFW.
Clik here to view.

How PR and Social Media Go Together

When you think about PR and social media, you may find the two to be very different. In fact, that’s one of the reasons PR professionals didn’t really embrace social media in the beginning. However,...

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