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PR Practice #3: PR Tech Tester Chart of Responsibilities
Social Media and Public Relations: Eight New Practices for the PR Professional, will be available on May 4th! As a part of the book’s launch, I thought it would a good idea to share some of the...
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PR Practice #4: COMMS Organizer Chart of Responsibilities
It’s official … Social Media and Public Relations: Eight New Practices for the PR Professional is here! My book is available (a littler earlier than I expected) in a print (paperback version) and all...
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PR Practice #5: Pre-Crisis Doctor Chart of Responsibilities
One of my favorite new practices, which is outlined in my book, Social Media and Public Relations: Eight New Practices for the PR Professional, is PR Practice #5: The Pre-Crisis Doctor. To continue...
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PR Practice #6: The Relationship Analyzer Chart of Responsibilities
I’m reading an advance copy of the book, “Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World” by Fraser Seitel and John Doorley. Early in the book, the authors state,...
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PR Practice #7: Reputation Task Force Member Chart of Responsibilities
The day you started in communications was the day you became a member of the ethics committee and you joined the brand police force. In public relations, it’s your job to uphold the integrity of the...
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PR Practice #8: The Master of the Metrics Chart of Responsibilities
Today’s blog post is the last in the “edited” or “cut” chart series. In my book, Social Media and Public Relations: Eight New Practices for the PR Professional, PR Practice #8, the Master of the...
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8 PR Practices Website Launches to Help Visualize PR Hybrid Approach
8pr practice I’ve been practicing the PR Hybrid approach for the last 10 years. My book, Social Media and Public Relations: Eight New Practices for the PR Professional was my first attempt at...
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How PR and Social Media Go Together
When you think about PR and social media, you may find the two to be very different. In fact, that’s one of the reasons PR professionals didn’t really embrace social media in the beginning. However,...
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